Youth to the People Brand Review

Since its founding in 2018, Youth to the People has made a splash in the skincare community. They are 100% vegan and cruelty free. Best of all, their products work for all skin types, genders and identities. YTTP is one of my top three favorite skincare brands, but what makes them so special? And why should you check them out?

I’m drawn to Youth to the People for three reasons:

their aesthetically pleasing & environmentally conscious packaging

the thoughtful product formulations that work well for my skin

& their commitment to making the world a better place.

If you’re still debating checking them out, below I’ve shared some of my favorites from their line. Let me know if you give any of them a go!

Superfood Antioxidant Cleanser


This cleanser can be used in either your morning or evening routines (or both). To use, wet face, put 1-2 pumps on wet hands, rub together into a light lather and massage into your face and neck for 30 seconds to activate the cold-pressed antioxidants. It lightly foams, but not in a stripping way.

Using this smells like I’m washing my face with a freakin green smoothie! It is one of my favorite second cleanses – I just bought the jumbo bottle they’re selling for Earth Day (check it out, $1 from every sale benefits the Earth!) to bring on my six-week trip this summer so I don’t have to go without it. It’s great for sensitive skin because it isn’t irritating at all, but it works for any and all skin types. I recommend it in my guide to creating a skincare routine for beginners here.

Superberry Glow Oil


This baby is the superstar of my facial oils. First of all, it smells AMAZING. I’m seriously addicted to the super berry smell. Second, it is the lightest facial oil I’ve tried. My skin just drinks it right up! I predominantly reach for this in the evenings. However, because of how light it is, it’s definitely an option to apply in the daytime under makeup for a gorgeous glow. but it can definitely be used in the daytime under makeup because of how light it is.

Kale Whip Moisturizer


This moisturizer was my first time trying a YTTP product and it made me fall completely in love! It is super light and airy while still packing a mighty hydrating punch. I find it especially good for my combination-oily skin that’s still sensitive enough to need plenty of moisture. It’s become my go to for my morning routine.,


Adaptogen Moisturizer


Youth to the People’s other moisturizer is a perfect companion to the Kale Whip cream. It is thick and super soothing. I prefer use this one at night, especially after I’ve picked a few zits (gasp!). Depending on your skin type, either one of the YTTP moisturizers can be used at any time of the day.

Why is this moisturizer so incredible? It’s powered by adaptogens, herbs that reduce the toxic effects of fatigue and stress. They help with skin irritation, reducing the visible impact of stress on your skin, and are a well-known anti-aging ingredient. You can read more about adaptogens here.

Adaptogen Soothe and Hydrate Activated Mist

This is one of my absolute holy grail face mists (you can read about some of my other favorites here). It’s designed to soothe the skin with adaptogens and reishi.

I’ve gone through three bottles and haven’t found another mist that calms my inflammation and redness like this one. The spray is so fine and gentle. Some people do complain about the smell, but I’ve personally never noticed it.

Superfood Reset Mask

This was YTTP’s first mask release, and it’s still a favorite in my routine. It’s packed with antioxidants to really help reset your skin. It’s similar to a clay mask in that it has a dry-down effect, but it’s nowhere near as intense as other clay masks I’ve tried. The creamy texture is enjoyable and my skin feels refreshed after use.

Superberry Dream Mask


This was one of the most-hyped releases this year in skincare. It’s also one of the few that FULLY lived up the hype. The Youth to the People Superberry Dream Mask is the sleeping mask of your DREAMS, people!

It has a creamy, butter-like formulation that honestly makes me think it should be edible (alas, it is not. I have to settle for smelling it). I love applying this because as soon as it hits my skin I can feel it working. This sounds like an exaggeration but it really isn’t – its ingredients are so powerful that you see results on the first use.

Whenever I apply this before bed, I wake up with glowy, hydrated, smooth and BEAUTIFUL skin. I’ve made literally every single one of my family members and friends try this because it is that much of a wonder product – I will never stop singing its praises!


There are still some YTTP products I have yet to try. I would love to get my hands on their serum and their eye cream, because based on my experience so far I am certain I would love them!

Have you tried Youth to the People? What are your thoughts on the brand?

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